BSc Business Administration - International Tourism ManagementAdd to shortlist
BSc Business Administration - International Tourism Management
Tourism does not only provide jobs for 20 million people around the world (European Travel Commission 2006), but it is also being considered as a catalyst for economic development all over the world. Globalization and an increasing volume of travel and tourism gives opportunities, but also management challenges for 'old' as well as for 'new' destinations.
This programme prepares you for positions in the tourism field where management of destinations and issues of sustainability are in focus. The fact that environmental concerns are central to development of the tourism industry, it is obvious that the future holds many challenges when it comes to new demands among tourists and how the needs of the host populations are catered for This programme addresses these central themes in international tourism.
The programme has an international perspective, focusing on destination development. You will learn how to critically analyse the prerequisites for destination development and consequences of different strategies, as well as marketing, communications and product development. You will also develop skills in using geographic information systems (GIS). Relevant aspects of services and sustainable development are central to the programme
Year 1: Tourism and Destination Development; Demographics and Tourism Markets; Tourism in a Global Economy; Management Accounting; Introduction to Microeconomics; Marketing; Introduction to Macroeconomics
Year 2: Data Analysis & Statistics; Financial Accounting and Management; Tourism Management; Organisation Management; GIS as an analysis tool; Mobility and Travel Behaviour; Location Analysis and Destination Development; Analysis of Destinations and Landscapes
Year 3: Tourism Studies Semester abroad; Elective: Place Marketing or Managing natural and Cultural Heritage for Tourism Elective: GIS-based Market & Resource Analysis or Quantitative Market Analysis with Tourism Applications; Bachelor's Thesis [in Human Geography or Business Administration]
The university currently offers the following related Masters programme, taught through English:
- Destination Development
3 A-levels (grades between A and E) + 3 GCSEs. Subjects to include Maths and Social Science subject
Leaving Certificate showing at least 6 subjects of which at least 2 are Higher Level subjects (at least Grade H5) Subjects to include Maths and Social Science subject