BA Leisure & Events ManagementAdd to shortlist

Programme profile

The main focus in the Leisure and Events Management course is how to create meaningful and memorable experiences for individuals, organisations and communities in a sustainable way. You will quickly learn to look beyond the allure of the industry and will truly learn to understand the business and organisational aspects involved.

This programme offers a thorough introduction to the general leisure market. You will also learn about sub-sectors such as sports, art and culture, tourist attractions and events. With Leisure Management you specialise in a chosen leisure sector, namely:  Tourism Management, Events Management, Sports Management or Arts & Culture Management. In the first 2.5 years of your studies you will follow a broad Leisure Management programme covering the entire leisure market. This is important because as a future manager you will also come into contact, in practice, with related sectors, such as sports, arts and culture, and media. Your specialisation will be covered in the final 1.5 years of the programme, including a 30-week internship in the sector of your specialisation.

This programme has two start dates: September or February.

Programme content

During your four years, you will acquire a solid grounding in marketing, business economics, new media, project management, Corporate Social Responsibility (CSR), and communications. You also gain first hand practical experience in the different leisure sectors: events, tourism, sports, arts and culture, recreation and media.

Tourism Specialisation: if you choose this specialisation you have a choice of three different minors; you must choose two of the following three: Adventure Tourism; Community-based Tourism; Heritage Tourism

Event Management Specialisation: knowledge and skills are acquired and applied to the areas of project management, marketing, finance, conceptualization and programming. Personal communication skills will be intensively dealt with . You will develop a a proposal for an event to be organised by you.

Sports Management Specialisation: subjects studied include professionalism, culture of movement, the organisation of sports and sports policy, history of sports, popularity of sports, management of volunteers, management of sports clubs, positive effects of sports, the economic impact of sports events, hooliganism , mental coaching, injury and sports events, nutrition and sports, fitness and lifestyle sports, top sport and development of talents, doping, media in sport, physiology of exertion and branding (trademarks in sport). Your 30-week internship will be with with a sports organisation.

Arts & Culture Management Specialisation: you will become acquainted with the management process as it functions in an arts company, including theatres, music halls and museums. As the same time you will conduct research into the actual provision of theatrical and visual arts. You are free to design the content of part of this programme. Examples of possible projects are organising an exhibition, practice research in an arts organisation or a field trip to Florence.

Progression

The university offers related Masters programmes, taught through English, in the following areas:

- Leisure & Tourism
- Events Management

Entry Requirements