BA Communication Add to shortlist
Applied Sciences
Communications & Media
BA Communication
4 years
€2530 pa
Programme profile
In today's world, where global competition is fierce and international brands are flooding the market, a qualified Communication Manager is essential. The demand for experts in marketing and communication is stronger than ever.
In this programme, run at Arnhem Business School, You will learn to formulate strategic communication plans and to draw up marketing research plans. You will also receive a solid foundation in the broader aspects of the profession including advertising, digital media, design and public relations.
Arnhem Business School (ABS) is the international department of the Faculty of Economics and Management of HAn University of Applied Sciences. ABS has been offering the International Business and Management Studies course for over fifteen years, with more than 1000 graduates from all over the world.
The focus of the programme is the acquisition of real world experience. So part of your study will be spent abroad at one of our many international partner universities. You will also do a work placement that will give you valuable experience in the corporate world. As a result of these experiences, your language and communication skills will improve vastly, as will your knowledge of other cultures.
Programme content
Year 1: Business Communication; Business Plans; Economics; Logistics; Management; Accounting and Finance ; Management Information; Marketing; Operational Plans; Research & Statistics; Elective; One of: Dutch, Spanish, French or German
Year 2: Marketing Communication; Internet Project; International Communication & Cultures; Research; Public Relations & Affairs
Year 3: Semester Abroad; Work Placement Abroad
Year 4: Integrated Communication; Specialisation: Online Media; Branding; PR; Design
Progression
The university doesn't currently offer a related Masters programme, taught through English
Entry Requirements
2 A-levels + 4 GCSE's. Subjects to include Maths, Economics and a Foreign Language
Leaving Certificate showing at least 6 subjects of which at least 2 are Higher Level subjects (at least Grade H5). Subjects to include Maths, Economics and a Foreign Language
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01 October
15 August
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