BSc Business Administration - International Sales & MarketingAdd to shortlist

Sweden

Business & Economics

Marketing

BSc Business Administration - International Sales & Marketing

3 years

€0 pa

Programme profile


Say "marketing" and most people immediately think of advertising, but marketing involves much more than that. It is about the way a company or an organisation creates, communicates and delivers value to its customers: a product, a service or an experience. As a marketer your task is to satisfy each client"s needs, not only in order to sell what you are marketing and generate income for your company, but also to be able to develop new products, services and experiences.

The programme is delivered in a way that the university claims makes it unique in Sweden. Teaching and Examinations are now based mainly on case studies of actual companies, some conducted by researchers, others undertaken by you yourself out among our partner companies. The pace of study on the Marketing programme is rapid, the content is a mix of theory and practical experience. During the fourth semester you have an opportunity to study abroad to acquire international experience. In year three you may choose to focus on products, services and experiences, either for consumers or for companies.

Programme content


Year 1: Introduction to Sales and Marketing; Professional Sales

Year 2: Semester Abroad; Business Administration; Finance and/or Management Accounting; Business & Trade Law ; Language/Business culture; Elective

Year 3: Advanced Technical Sales; Business Administration Methodology; Degree Project

Progression


The university offers a related Masters programme, taught through English, in the following area:

- Marketing

Entry Requirements


3 A-levels + 3 GCSEs. Subjects to include Maths

Leaving Certificate showing at least 6 subjects of which at least 2 are Higher Level subjects (at least Grade H5)

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01 December

16 January